Rowland realised his was an unusual enthusiasm for 6am starts to scour the antique fairs and French markets - he is a buyer at heart and he has a great eye for outstanding and creative finds. French Loft, the name given to the interior design, furniture and home goods business, is based in an old brewery building, in a quiet street a stones throw from Arundel medieval castle. The chosen objects which fill the warehouse are a personification of Rowland's taste - the faded French 19th Century armoires, Marie therese chandeliers, and the reupholstered Louis XVI style chairs. Rowland does things in a fantastically unsnobbish way and his approach to design is very levelheaded. It's never about the latest thing, but where beauty and utility are intrinsic to objects you like to see, touch and use everyday.